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Having an effective CRM in place is the smartest, most efficient and cost-effective way to offer an excellent customer service, says Bruce von Maltitz, CEO of 1Stream.
As government and the private sector work together to promote SA as an offshore contact centre destination, local and international business is seeing value in improving customer relations. This portal examines the issues surrounding these often-interdependent industries.
1Stream CRM manages the entire sales pipeline right through to product and service delivery, the company says.