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Stopped mid way. transformers ride is a 3-d ride so they use a lot of 3-d screens and technology to make you believe you are moving faster than you are. it is inside and not really the roller coaster tracks. the ride does move a little bit. but apparently about 45 minutes to an hour ago, the ride just stopped. it got stuck. and the firefighters today had in and remove people one by one. we are told that six passengers have been removed and four others are still wait tock removed. but there are no reports of any injuries and nobody appears to be in any kind of threatening situation right now. i...

The transformers ride is described as the 3-d thrill ride based on the movie franchise. we're going to follow this story. we're going to keep up with this and bring you details as soon as we know more. there's no injuries. people are stuck on that ride. skydiving instructor, this is tragic. he plunged to his death. this is during a routine dive in mississippi. this is a 66-year-old who was doing a tandem dive. the student is in critical condition with broken bones and a head injury. the owner said the instructor cut away his main parachute and used backup but it's not clear what went wrong. ...

There are so many movies being made in 3-d when 3-d doesn't really work well. well, it turns out that the answer is china. >> china will not let the new 14 movies they allowed in over the quota over the 20 -- that is, now only 34, it was increased from 20, american films can enter china. and they all have to be 3-d and imax. 3-d is adored overseas while we're completely exhausted with. so they have to release it in two formats domestically and 3-d overseas. >> as always, the key to the puzzle because china. this is a terrific book. thank you so much. >> thank you very much. up next -- americ...

Product placement has been around for years, but this friday before friday according to advertising age would have already made over $160 million in cross promotion and advertising and product placement alone. and i despise when a film advertises to you blatantly and it takes away from the story, a couple of them in the movie like nikon and nokia distracted me throughout and that really bothered me from giving it a five out of five. skip the 3d, it was not shot in 3-d and it dims the movie. it is a visual and epic masterpiece. clayton, if you are at home watching this, i know you're not there ...

Movies. they have a quota and that quota only allows 3-d and imax movies in our blockbusters. so if we know that that's going to be the number one market in the world and they only want our blockbusters and action movies, they won't let in dramas, won't let in political movies, they won't let in certain kinds of movies, then why is hollywood going to make anything that's not going to get into the number one market in the world. >> i was struck watching the tony's last night a similar thing is happening on broadway. while the theater has had a great history of revivals i'm now seeing a lot of s...