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Detailed text transcripts for TV channel - MSNBC - 20120922:01:35:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20120922:01:35:00

They picked out 25 counties and within those 25 specific counties, they have identified to the person 338,020 specific women they believe they need to swer situa persua persuade. naral beliefs they're likely to vote against president obama or not vote at all. they have a very specific message about this election that is targeted to those specific women and they're going to use direct mailers and live phone calls and targeted advertising to try to move them. 338,020 of them and they know exactly who they are. here's another case. everybody knows if you have to pick one swing state to win you wo...

Detailed text transcripts for TV channel - MSNBC - 20120922:10:35:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20120922:10:35:00

Persuade. naral beliefs they're likely to vote against president obama or not vote at all. they have a very specific message about this election that is targeted to those specific women and they're going to use direct mailers and live phone calls and targeted advertising to try to move them. 338,020 of them and they know exactly who they are. here's another case. everybody knows if you have to pick one swing state to win you would pick florida, right? of all the swing states, florida has the largest number of electoral votes. the polls are tight right now in florida. knowing it's important and...

Detailed text transcripts for TV channel - MSNBC - 20120922:10:34:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20120922:10:34:00

Counties they need to rack up their big margins. and within those counties the campaigns as they get closer to election day can zero in either further within individual counties, focusing even tighter on which specific voters and which specific counties and which specific states are the ones they need. so presidential candidate at this stage of the race ought to be able to answer that question easily. but technologically how the two sides do that focusing in on the people they think they need to persuade is super interesting and this changes with each election cycle now as the technology of th...

Detailed text transcripts for TV channel - MSNBC - 20120922:04:35:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20120922:04:35:00

Within those 25 counties they have identified to the person 338,020 specific women who they believe they need to persuade. they voted for president in 2008 and who are pro-choice but they plooef they are likely to vote against president obama or more likely to not vote at all. naral has a very specific message about this election and their endorsed candidate that is targeted to those women and they will use direct mailers and live phone calls and more phone calls to try to move them. 338,020 of them and they know exactly who they are. here is another case. everybody knows that if you have to p...