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Persuade. naral beliefs they're likely to vote against president obama or not vote at all. they have a very specific message about this election that is targeted to those specific women and they're going to use direct mailers and live phone calls and targeted advertising to try to move them. 338,020 of them and they know exactly who they are. here's another case. everybody knows if you have to pick one swing state to win you would pick florida, right? of all the swing states, florida has the largest number of electoral votes. the polls are tight right now in florida. knowing it's important and...

Within those 25 counties they have identified to the person 338,020 specific women who they believe they need to persuade. they voted for president in 2008 and who are pro-choice but they plooef they are likely to vote against president obama or more likely to not vote at all. naral has a very specific message about this election and their endorsed candidate that is targeted to those women and they will use direct mailers and live phone calls and more phone calls to try to move them. 338,020 of them and they know exactly who they are. here is another case. everybody knows that if you have to p...

Is only about step one and a half in a 20-step process what it takes to win there. who exactly do you have to turn out? who exactly do you have to target? it's empirical questions that have empirical answers. look at the florida polls. look at this pattern. this is the age groups. as the age groups get older, president obama does worse. he does great with younger people but he's losing among older people in florida. if you look at the latest numbers from florida, survey usa, same pattern. as voters get holder, obama does worse. obama is winning overall in each of these polls but his support is...