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When no one responded to an ad, he raised wages to $15 an hour. that was a game changer. jay jacob is here now to talk more about this. >> thank you for having me and thank you to cnn for covering this important topic. >> i am excited to hear how this has worked out for you. you went from 7.25 an hour to $15 an hour. you doubled your wages after the pandemic. that is not a small change. why did you make this decision? >> i made it because the writing on the wall was clear. i was starting to lose really good employees to people paying more. and we're -- like you were mentioning in the discussio...

Huge issue in college sports, the issue in college sports. and one of the biggest issues in sports in general in our country i think it shows us where we are headed. when we get there 20 to 30 years from now we will look at this as one of those key stepping stones to the point where student athletes are paid in some way for as i said the name, image, and likeness is the most likely example. >> boy, christine, i don't see this as 20 or 30 years. i see this as a lot sooner. the main opinion, the opinion for the court was written by neil gorsuch, a concurring opinion written by brett kavanaugh. a...

Written by neil gorsuch, a concurring opinion written by brett kavanaugh. brett kavanaugh all but said, you can't do this anymore. you can't have a system where neck saban the coach of the university of alabama football team gets $9 million a year from the university and the football players who put their health on the line are not even allowed to get minimum wage of $7.25 an hour. i think this is just -- justice kavanaugh was all but inviting more lawsuits saying this system has to be torn up from the ground. i don't think it is going to be 20 or 30 years. >> so how do you see that working? t...

>> reporter: yeah, i mean, you know, critics like mississippi governor tate reeves, they have argued that this aid, while it maybe made sense a few months ago, that at this point they no longer feel like it is necessary and that it is contributing to labor shortages. they say that it is incentivizing people to stay home instead of going to work because this aid combined with state unemployment aid can potentially and often is more money than some people make going to work. we met one restaurant owner in biloxi, mississippi, who told us this is the right decision the governor has made to pull t...

Criticism. i think that the biden administration has made it very clear they want wages to go up. and it seems to me that they've created a situation where they are going up. and it is going to take a little while for this sort of new paradigm to settle in and there is going to be a bit of a trans is but this this is a goal that the administration said they have and it is actually happening so i'm kind of intrigued, i think this is a bit of a intentional trick and we have wages increasing which is a good thing. >> and zachary, i'm going to put that screen up again of some of the companies that...