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>> it's called american vets. it's just an ad that says please stand. #pleasestandclosehas.>> laura:tr sial. >>theywantedout the nfl rejected the ad. they said it's too political. i will reach you at. >> laura: this continue to stab themselves in the feed every week. >> this is an unbelievable way to undermine your audience. at a time when the audience is rebelling against you, ticket sales are down. merchandise is down. i have it here somewhere. listen. >> laura: they are all wicked upset about this. >> the nfl said it's too political. we don't accept political ads. that's not true. >> laura:...

It's just an ad that says please stand. #pleasestandclosehas.>> laura:tr sial. >>theywantedout the nfl rejected the ad. they said it's too political. i will reach you at. >> laura: this continue to stab themselves in the feed every week. >> this is an unbelievable way to undermine your audience. at a time when the audience is rebelling against you, ticket sales are down. merchandise is down. i have it here somewhere. listen. >> laura: they are all wicked upset about this. >> the nfl said it's too political. we don't accept political ads. that's not true. >> laura: how many political ad said th...

Kinds of values that we want to show and through so many different ways. >> what are some companies that have mastered the art of selling cool? >> well i think probably the best example is apple. apple is really followed the trajectory of different ways of kind of conceiving of cool. in the '80s, kind of iconic '84 ad was about rebelling against ibm, the droning conformity and then in the '90s when we think cool began to change to become more integrated along the lines of communicating values about knowledge. they changed to the campaign about think different. so cool really went from being ab...

From his 1984 reelection campaign. declaring the nation stronger than it had been four years earlier. now president obama's team is out with a new ad called we're coming back, touting his leadership on the economy and other issues, and it is being compared already to the reagan ad in some circles. take a look: >> instead of losing jobs, we're creating them. over 4.2 million so far. we're not there yet. it's still too hard for too many. but we're coming back. because america's greatness comes from a strong middle class. because you don't quit. and neither does he. megyn: fair comparison? michae...