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Kinds of values that we want to show and through so many different ways. >> what are some companies that have mastered the art of selling cool? >> well i think probably the best example is apple. apple is really followed the trajectory of different ways of kind of conceiving of cool. in the '80s, kind of iconic '84 ad was about rebelling against ibm, the droning conformity and then in the '90s when we think cool began to change to become more integrated along the lines of communicating values about knowledge. they changed to the campaign about think different. so cool really went from being ab...

Very first teaching job at an inner city school in baltimore, when she saw that the life stra trajectory of so many children is dependent on where and when they were born. it seemed to her unamerican and offend her sense of right and wrong. and she knew she had to lead change to make it more about the students. >> and finally, tony la russa just retired, won another world championship. when you sat down with him. >> oh, my goodness. what a treat. it turns out he lives near us and i had a lot of time to spend with him picking his brains about how he has led so many teams so successfully for so ...

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