Marketing Professor's New Book Explores Posts with a Purpose
Ed Brennen Assoc. Teaching Prof. of Marketing, Entrepreneurship and Innovation Deb Finch kept waiting for someone to write a book about the ALS Ice Bucket Challenge, the social media phenomenon that went viral in 2014 and has raised $115 million to help find a cure for amyotrophic lateral sclerosis. âI wanted a common read for my Marketing for Nonprofits class that would interest students,â says Finch, whose search results for such a book on Amazon came up empty each year. So this year, Finch decided to write one of her own: the recently publish...
Source: uml.edu