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Audience engagement startup Trufan raises $2.3M Trufan, a startup selling tools helping marketers analyze their social followings and collect audience data, announced today that it has raised a $2.3 million seed round. Despite raising a relatively small amount of funding ($4.1 million total), Trufan has already made two notable acquisitions. First, it acquired the SocialRank product and business in 2019, allowing it to offer capabilities like showing brands their most valuable social media followers. Then last year, it acquired Playr.gg, which marketers use to run giveaways that consumers enter by providing information such as their email addresses. Across its products, Trufan says it has more than 10,000 free users and more than 600 paying customers, including Netflix, NBA, NFL, Sony Music and United Talent Agency. ....
Canadian startup Trufan, an audience engagement platform that helps brands grow, understand and engage their audiences, announced today that they have raised $2.3M from investors in an oversubscribed seed round. According to Swish Goswami, CEO and co-founder of Trufan, the company initially set out to raise $1.5M in funding. But when they received great feedback from investors, they decided to bring on additional partners they thought could be a strategic fit. “I’m really happy with our fundraising efforts and despite COVID, closing the round in under two months,” said Goswami in an interview with Daily Hive. “The pandemic definitely made it interesting we weren’t able to fly anywhere to meet potential investors. Everything happened over Zoom.” ....