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April 27, 2021 4:36 pm B&B Studio has crafted the new identity for insect-based pet food Aardvark, which imagines “sustainability through a pet’s eyes”. As well as designing the logo and wider identity for Aardvark, the London-based studio has also created the packaging. Insect protein has been endorsed by the British Veterinary Association, and Aardvark’s range has been developed in collaboration with vets and pet nutritionists. “Imagining sustainability through a pet’s eyes” The brand focuses on “sustainability rather than the ingredient”, B&B head of strategy Lisa Desfo...

April 27, 2021 4:36 pm B&B Studio has crafted the new identity for insect-based pet food Aardvark, which imagines “sustainability through a pet’s eyes”. As well as designing the logo and wider identity for Aardvark, the London-based studio has also created the packaging. Insect protein has been endorsed by the British Veterinary Association, and Aardvark’s range has been developed in collaboration with vets and pet nutritionists. “Imagining sustainability through a pet’s eyes” The brand focuses on “sustainability rather than the ingredient”, B&B head of strategy Lisa Desfo...