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Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.
To cut costs and increase productivity.
International Business News: Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI
While lawmakers and philosophers alike still debate whether content produced by generative AI models amounts to anything like human creativity, advertisers have already begun using the technology in their promotional campaigns.