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New data from Nielsen Ad Intel, the region’s leading comprehensive ad spend monitoring service, shows investment in advertising in Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by almost US$55 billion in 2022 - an overall increase of 12%.The rise was spearheaded by digital advertising, which grew by a whopping 64% from 2021, followed by outdoor at 19% and TV at 6%. As crowds returned to the movies, cinema advertising also rebounded, growing by 131%, while radio dropped 8%.

Two men have been spared jail after attacking a man and his father outside a Tottington supermarket.

Media faces challenges, opportunities published : 1 Jan 2021 at 04:53 3 Ad spending is expected to make significant gains in the online channel in 2021. (Photo by Pattanapong Hirunard) Media was one of many sectors that suffered because of the pandemic in 2020, experiencing an estimated 20% year-on-year decline in ad spending to 71.8 billion baht. Whether the industry recovers in 2021 remains uncertain, depending crucially on how successful efforts are to curb the spread of Covid-19. Among media players, only those with online channels are...