Narrowing the customer expectation gap through data-driven experiences
A special CMO, CIO and SAP virtual event Bridging the experience – expectation gap with customers is the tricky task organisations are faced with today, and digital, data and a human touch are the tools they must harness to succeed. According to SAP Customer Experience’s new research, Heart Matters: why customer experience is an affair of the heart, customers in Australia have ever-higher expectations of their favourite brands, from transparency and security of personal data to frictionless interactions across channels in a responsive and personalised manner. Today’s customers want eng...
Source: cio.com.au