The Rules of Co-opetition
The Context The idea that competitors should sometimes cooperate with one another has continued to gain traction since it was initially explored in the 1990s. The Issue A Framework for Action Start by analyzing what each party will do if it doesn’t cooperate and how that decision will affect industry dynamics. Sometimes cooperation is a clear win. Even if it isn’t, it may still be preferable to not cooperating. But it’s critical to try to figure out how to cooperate without losing your current advantages. The moon landing just over 50 years ago is remembered as the culmination of a fie...
Source: hbr.org