Absolut Bar News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In the latest episode of The Drum’s ‘On The Scene,’ we transport into Decentraland to meet in the metaverse with Pam Forbus, senior vice-president and chief marketing officer, Pernod Ricard North America, for an immersive tour of the Absolut.Land x Coachella festival experience.

Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event.