2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders
Attracting growth minded talent Covid lockdowns and other measures Retaining talent Unfavorable legislation and trade barriers 75 percent of CMOs see private equity limited partners demanding more growth in 2021 (up from 61 percent last year). 31.7 percent of CMOs think that customers will be 60 percent down the sales pipeline before engaging with the sales team. 16.7 percent think it will be 40 percent down the pipeline. CMOs Optimistic on Accelerating Economy, Growth Opportunities In a more than 20 percent shift from last year, the CMOs are much more optimistic about the economy and growt...