The 'Great Marketing Declutter': Are You A Survivor, Striver Or Thriver?
Marketers today face mounting pressure after a wave of unprecedented disruption. From changing customer needs to dealing with new ways of working, an explosion of new technology to grapple with, smaller budgets and bigger asks; it’s easy for marketers to lose focus and get lost in a clutter of priorities coming from all directions. For marketers to thrive in this new environment, they need to focus on what really matters, discard what doesn’t, and rewire the rest.
Source: thedrum.com