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Lego Christmas Ad Tells Kids Play Is Their Superpower

Snowball fights, Olaf and Yoda all form part of Lego’s fun festive campaign. ....

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After That Netflix Doc, Can Abercrombie & Fitch Shed The Past And Transform Its Brand?

Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the 00s zeitgeist. But following numerous scandals and changing consumer behavior, people have fallen out of love with the brand. ....

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