'Hedge-fund haute couture': how Rishi Sunak uses clothes to build his brand
'Hedge-fund haute couture': how Rishi Sunak uses clothes to build his brand Priya Elan Slick, efficient, precise. Watching Rishi Sunak in his budget campaign video, I am reminded of Daniel Craig as James Bond. Not in the way he moves, with an invisible, Christ-like halo around him, nor in the way he gesticulates Blairishly as John Barry-like music swells in the background, pressing us to grab the nearest union jack and wear it like a cardigan. No, it is the way Sunak dresses, like a hired assassin planning a quick clean-up after his latest mission. There is a simplicity and, a...