Creating a higher purpose for CEOs and their future action
The pandemic has proven to be a tipping point for many big companies when it comes to their culture and branding. No longer is turning a profit enough for most stakeholders. In my new book ‘Activate Brand Purpose', my fellow author Chip Walker and I interviewed some of the top CEOs in the US who have activated purpose. It's time for companies to lean in and drive change for stakeholders... and not just shareholders. Higher purpose is the number one idea on the minds of top C-Suite leaders, and for good reason. Not only can it ensure all stakeholders are on the same page, and help attract an...
Source: gulfnews.com