Soulfresh Secures Waitrose Listing For Nutty Bruce
21st April 2021 Soulfresh has secured a national listing with Waitrose for its innovative Nutty Bruce plant-based m*ilks, including its Activated Almond M*lk, Activated Almond & Oat M*lk (RRP: £2.25/1l) and Oaty Bruce Unsweetened Oat M*lk (RRP: £2.00/1l). This is the first time that an activated nut m*lk will be sold at Waitrose, following a deal to supply Nutty Bruce to its supermarkets nationwide and online. Nutty Bruce hails from Australia, where it is one of the leading plant m*lks. The brand is tapping into the substantial growth in demand for plant-based milks, with the market now wor...
Source: kamcity.com