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In the uk right now, - in the us, they have a couple million, so you can imagine that. they re a very lucrative and a very attractive outlet for advertisers. ok, well, let s go to rich. rich, tiktok videos are almost all user generated, so people are making them for free, they re uploading them. i mentioned at the start of the show how successful you ve been at blurring the line between entertainment and shopping, but when you break it down, how does tiktok make money? so, tiktok s business model is primarily based on advertising. so, we work with major brands and a growing large number of small and medium sized businesses, and they can advertise. on tiktok, we have different ad formats within the for you feed, which is the main source, but not the only one. so that s the main business model that tiktok has. and what about the data you collect on users? now, do you sell that? because that is a big ....

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