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Google is actively looking to insert different types of ads in its generative AI search

Google confirmed on its earnings call that it is working on different ad formats for its generative AI-powered search experience — Google shared some ideas earlier this year and the mention in the earnings call could indicate that a rollout could happen sooner rather than later. This project is particularly important for the company as the majority of Google's revenue still comes from ads despite several attempts to diversify its revenue sources through Google Cloud, services, and other bets including hardware. In its earnings call for the third quarter of 2023, Alphabet and Google CEO Sundar Pichai said that the company plans to experiment with a native ad format suitable for its Search Generative Experience (SGE) that is "customized to every step of the search journey." ....

Philipp Schindler , Image Credits , Chief Business Officer Philipp Schindler , Google Cloud , Sundar Pichai , Ad Formats ,

How advertising on gaming platforms can become mainline: Best Media Info

Best Media Info: Several players from the advertising and gaming fraternity stated that India is upping the in-game advertising scenario so much so that it becomes a mainline ad medium in future| Advertising News ....

Yudiz Patel , Rishabh Bhansali , Madhura Ranade , Dheeraj Kummar , Bharat Patel , Fanclash Bhansali , Bestmediainfo Bureau , Yudiz Solutions , Negi Delhi , Chief Creative Officer , Branded Content , In Game Advertising , Nd Integrations , Ad Formats , Gaming Platforms , Gaming Developers , N Game Ad Integrations , Hreya Negi ,

BBCNEWS The Media Show July 13, 2021 00:49:00

And a growing large number of small and medium sized businesses, and they can advertise. on tiktok, we have different ad formats within the for you feed, which is the main source, but not the only one. so that s the main business model that tiktok has. and what about the data you collect on users? now, do you sell that? because that is a big criticism of tech companies. you give us a free product, but in return, you re gathering huge amounts of data on us and use that to make money, so are we really working for you? so, the thing that advertisers really value about tiktok is that you can very easily see what people are interested ....

Business Model , Ad Formats , Tech Companies , United States , Free Product ,