Rockets or Rickshaws?
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
Source: dawn.com
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A Socratic Dialogue for the Next 25 Years - Creative
Umair Kazi decodes the Gen Z philosophy.
Source: dawn.com
Composing Chai Chahiye in the Golden Age of Advertising
The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.
Source: dawn.com
The Sound of Successful Brands
Music is an effective creative tool to enhance a brand’s equity and achieve marketing objectives.
Source: dawn.com