Singles' Day: should UK retailers buy into the hype?
Singles' Day was first marketed as an alternative shopping event by Chinese ecommerce platform Alibaba in 2009, to consumers who were not feeling the love
Source: drapersonline.com
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Singles' Day was first marketed as an alternative shopping event by Chinese ecommerce platform Alibaba in 2009, to consumers who were not feeling the love
Singles’ Day, the world’s biggest ecommerce event, will offer promotions from a record 290,000 brands this year, its originator, Alibaba Group, has