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Veganuary predicts biggest year as Covid lockdown inspires diet overhaul - Vimarsana News

Veganuary predicts biggest year as Covid lockdown inspires diet overhaul

Vegan falafel burgers. Veganuary attracted 400,000 signatories last year. Photograph: Vaaseenaa/Getty/iStockPhoto Mon 28 Dec 2020 19.01 EST Last modified on Mon 28 Dec 2020 23.37 EST Organisers of Veganuary are gearing up for their biggest ever year next month since the meat-free pledge was launched seven years ago, thanks to a surge in consumers tucking into more plant-based foods during lockdown and greater concern about health and the environment. The UK-based campaign, which since 2014 has asked people to pledge to follow a diet free of animal products in January, has set a target of 500...

Veganuary Founder Launches Vegan Fried Chicken Brand - Vimarsana News

Veganuary Founder Launches Vegan Fried Chicken Brand

Shares New vegan fried chicken brand VFC recently launched across the United Kingdom. The new brand was created by businessman Matthew Glover—who founded vegan campaign Veganuary with his wife Jane Land in 2014—alongside Source restaurant owner Adam Lyons as a form of protest of the animal agriculture industry. Initially, the duo is launching VFC with three seitan-based and soy-free products (available in original or spicy flavors) through the brand’s website: Bites & Fries, with a tangy barbecue sauce, VFC Bites, and VFC Fillets. “I am a businessman turned activist and VFC is very mu...