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The mortgage industry does not move in unison, unlike some groups. (You’ll need sound.) But consistency is important. For example, Starbucks fans can be pretty much assured that the water that goes into the coffee, regardless of location around the world, will taste the same due to the filtration process, and brew a uniform product. Can you say the same about your originators? As a quick aside, STRATMOR offers a secret shopper program and senior advisor Brett McCracken said a lack of consistency is one of the most common findings from the program. “We recently shopped the same le...
Source: mortgagenewsdaily.com