Don't mess with the women: Backlash over surf contest inequity leads to a reexamination of fairness, the law
When Santa Cruz's only big surf industry company, O'Neill Wetsuits, put on an event in October that for the first time included females, it could've been a happy story of progress at last. Instead it "came off wrong," according to many who followed it closely, and the company has said very little about it. Others, though, had much to say.