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>> when they have impact on larger cadres of people, especially a national basketball team. >> jason, generational perspective? >> he's old, but that doesn't have any excuse. there's plenty of old people who don't believe this way. you can find people who are 20 years old who believe that way. that mind-set has always existed. >> real quick, jason, what do you think will be the fallout here and what should be the fallout here? could be two different answers. >> it should be that adam silver has a serious conversation with him and says, look, you are noeg tifl affecting the brand of the nba. i ...

Know they're working very hard right now to do, they do have options. there are press dents of owners being suspended by leagues. they've been fined over the years for all sorts of infractions. the league certainly could look to suspend sterling, to take him out of all the day-to-day management of the team. he's not attending the game today in golden state. they could tell him not to attend any games over a period of time. those are all options they have. they could certainly pressure him to sell the team, to force an owner to sell a team is a different and slightly more complicated thing, bec...

>> it's truly offensive and disturbing. and we intend to get to the bottom of it as quickly as possible. i personally think the situation is most unfair to the clippers players and coaches. who have to deal with this distraction in the middle of their own highly competitive play-off series. >> he said it right there, how does the nba handle a controversy like this, rob? without distracting from what's happening on the court? >> well, i think that adam silver, who is the new commissioner of the nba, he just took this job over in february, has his first real controversy on his hands. and i think...