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Digital Advertising Alliance Launches CMP Complement

Digital Advertising Alliance DAA announced creation of CMP Complement uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms and AdChoices program. CMP Complement integrates AdChoices Icon into user flows. ....

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How to opt out of website cookies with WebChoices and avoid targeted ads

How to opt out of website cookies with WebChoices and avoid targeted ads
Sophie PutkaFeb 4, 2021, 01:17 IST
If you want third-party cookies to stop following you around the web, WebChoices - a tool of AdChoices - can help.urbazon/Getty Images
WebChoices is a tool that scans your browser and allows you to opt out of website
cookies and avoid targeted ads from participating companies.
Advertising companies use cookies to track some of your online activity and better tailor your targeted ads.
Many know by now that online ads are targeting them. You re looking for some new headphones on a few sites, and sure enough, every other ad you see afterward is for that model you were eyeing. You can thank website cookies for this now everyday experience. ....

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