Building a strong digital presence is essential, say experts at Cartoon Digital
Building a strong digital presence is essential, say experts at Cartoon Digital A moment from the panel, focusing on the successful Winx Club franchise The second day of Cartoon Digital 2021 (26-28 May) hosted a discussion entitled “What Is the Added Value of Digital Space for Successful Animated IPs?”, moderated by Cristina Angelucci, editor-in-chief of the Italian trade publication Olivier Dumont and Rainbow’s SVP Contents & Acquisitions, Cristiana Buazzelli. Before introducing the speakers, Angelucci explained that the talk was aimed at identifying the digital challenges that ent...