That literally threatened trans existence. >> congratulations, ron desantis. you win. >> jason? as a strategist yourself in politics presidential campaign if you try to and voters, how is this additive, this ad? >> i think first of this wasn't a campaign ad, so to speak, it was i think personally a dumb decision to tweeted out by a campaign staffer. i think what he's trying to do, well, i can't even say what he's trying to do, but generally i think that the idea is that desantis is trying to show voters that wait a minute i'm further to the right than donald trump. and of donald trump is going...