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or wherever you listen to podcasts. When the pandemic triggered lockdowns around the world last year, Rick Kelley, a Facebook gaming executive and Boston native who now resides with his family in Ireland, did what so many others did to create connections when IRL went on hiatus. “I’m so connected to all these folks I can’t actually connect with because of the pandemic,” says Kelley, who’s been with Facebook for 12 years, currently as VP of global marketing solutions and global gaming. “It’s that interaction and the community aspect, challenging people in my family … and, typi...

or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by a wide margin. It built a global retargeting empire from its home base in France, conquering the US market and many others too. It was a neat trick. Now the company is trying to pull off two more. First, it’s working to save the lucrative retargeting business by developing a single sign-on (SSO) solution for consumers that will run across publisher websites. Second, it’s pivoting toward ecommerce to make itself less reliant on retargeting. This week on the AdExchanger Talks ...

or wherever you listen to podcasts. The fight against ad fraud is not over, but progress has been made, says Michael Tiffany, president and co-founder of bot detection and cybersecurity company White Ops. For example, back in the day, around 2012 through 2014, purchasing site traffic was as easy as whipping out a credit card. “You could just buy visitors as if visitors were on tap,” Tiffany says. The problem was pervasive and it was widely perceived that there’d be no way to truly solve it because of the perverse incentives that were ingrained across the supply chain. But fast forward ...