Brands pledge to put purpose before profit during Campaign event
Panels on media planning and buying discussed sustainability and ethics.
Source: campaignlive.co.uk
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The 'carbon calculator' that will let ad agencies measure their CO2 footprint
Behind the ‘carbon calculator’ that will allow ad agencies to measure their CO2 footprint AdGreen, the low-carbon arm of the Advertising Association, is to make its carbon calculator freely available to all in the UK advertising industry in September 2020. The bespoke tool provides advertising agencies, production companies and service companies the ability to collaboratively measure the carbon impact of their projects and to identify the highest carbon-producing activities. What will the carbon calculator do? The carbon calculator serves as a one-stop tool for advertising agencies to ben...
Source: thedrum.com
AdGreen Readies Carbon Calculator for September Launch and Introduces Advertiser Levy
Little Black Book, AdGreen’s carbon calculator created specifically for the advertising production community is set to go live for industry-wide use this September
Source: lbbonline.com