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Kantar Buys Nielsen Sri Lanka Media Monitoring Offer February 18 2021 Kantar is to begin offering media monitoring services in Sri Lanka, following an agreement to acquire Nielsen's local media monitoring business in the country. The service will complement Kantar's existing TV audience measurement services. The former Nielsen services, which use advanced automatic spot recognition technology, will continue uninterrupted under their new owner. The suite will now include AdIntel / MediaWatch, providing competitive advertising information, and alerts on new opportunities based on ad spending; a...

Kantar recently announced that it would start providing Media Monitoring service in Sri Lanka. The announcement comes as Kantar has agreed to acquire Nielsen’s local media monitoring business.  Historically, Kantar has provided TV audience measurement in Sri Lanka. The addition of media spend monitoring positions Kantar as a key partner to Sri Lanka’s media industry. Media expenditure is a critical part of any brand’s marketing investment. It has been clearly established that effective utilization of this investment results in a positive outcome. To ensure a cost efficient and success...