Kantar to offer media monitoring service in SL
Kantar recently announced that it would start providing Media Monitoring service in Sri Lanka. The announcement comes as Kantar has agreed to acquire Nielsen’s local media monitoring business. Historically, Kantar has provided TV audience measurement in Sri Lanka. The addition of media spend monitoring positions Kantar as a key partner to Sri Lanka’s media industry. Media expenditure is a critical part of any brand’s marketing investment. It has been clearly established that effective utilization of this investment results in a positive outcome. To ensure a cost efficient and success...
Source: lankabusinessonline.com