Super Bowl was the most-watched program ever in the US, averaging 123.4 million viewers
The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase. The game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms. Some of the increase can be attributed to a change in...
Source: twincities.com
