DuluxGroup steps up AI investments for retail execution
DuluxGroup steps up AI investments for retail execution Paints retailer and marketer extends use of artificial intelligence for retail sales optimisation DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game. The paint retailer has again expanded its investment into Complexica’s marketing and sales platforms, extending the use of the vendor’s Customer Opportunity Profiler and Larry digital assistant across its retail business unit. The two AI-powered offerings are part of Complexica’s Decision Cloud platform. DuluxGroup firs...
Source: cmo.com.au