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Kellogg’s Australia has deployed Complexica’s TPM and TPO software across all of its channels and customer groups across Australia and New Zealand. Th...
Brewery company Asahi Beverages deploys Complexica’s Decision Cloud software platform for trade promotion optimisation. Complexica’s Promotional Campa...
DuluxGroup steps up AI investments for retail execution Paints retailer and marketer extends use of artificial intelligence for retail sales optimisation DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game. The paint retailer has again expanded its investment into Complexica’s marketing and sales platforms, extending the use of the vendor’s Customer Opportunity Profiler and Larry digital assistant across its retail business unit. The two AI-powered offerings are part of Complexica’s Decision Cloud platform. DuluxGroup firs...