Step aside Salesforce and Adobe, Microsoft is the new leader in martech
Altimeter, Marketing & Sales, For the past five years, Salesforce and Adobe have regularly topped our list of the most used primary marketing technology platforms in companies. But this year, Microsoft came out of nowhere to take the top place. In our annual “State of Digital Marketing” survey, we asked companies what their primary digital marketing platform was, giving them a choice between the top players in the space. Most companies rely on a primary digital marketing platform or suite to orchestrate the majority of their digital marketing strategies. These platforms usually have a ...
Source: prophet.com
