Brands have to conform to a new model of consumer expectations post-pandemic: Malcolm Gladwell | Digital
Malcolm Gladwell Malcolm Gladwell, journalist, bestselling author and public speaker spoke to audiences at the Adobe Digital Summit for 2021, held between April 27-29. Gladwell’s session, ‘A Crisis is a Terrible Thing to Waste’, centred around how the Covid-19 pandemic has presented businesses with an unexpected opportunity: a chance to rethink and re-write their organisational rulebook. At the back of this, what should businesses be doing with this rare chance of a different world as they stand at the cusp of change? Gladwell kicked off his session with a simple question: what wo...
Source: campaignindia.in