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Read later Summary: Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally? (Image by Eveline de Bruin from Pixabay ) Ben & Jerry's is known the world over, with its colorful tubs of ice cream and unique flavours having attracted a loyal customer base for decades. The company started back in 1978 in Burlington, Vermont, by Ben Cohen and Jerry Greenfield and has since scaled to a global empire, which is now owned by Unilever.  However, it's a company that has strong values at its cor...

The Best Graphic Design of the Year: Announcing the Winners of the PRINT Awards In 2020, after being independently acquired by a group of the industry’s best design minds, PRINT launched its first significant website redesign in a decade, and returned to the design scene to provide more inspiration, design thinking in action, thoughtful longreads, and eye candy galore than ever before. We also took stock of our signature annual competition—the Regional Design Awards—and decided it was time to bring it into the present like never before. When it launched in 1980, the competition had a ...