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Henkel Expands Partnership with Adobe to Deliver Personalization at Scale Through Generative AI

Henkel Expands Partnership with Adobe to Deliver Personalization at Scale Through Generative AI
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Henkel and Adobe team up for personalized content using Firefly Generative AI!

Today, Adobe announced an expanded partnership with German multinational company Henkel. Henkel will use Adobe Firefly and Adobe Experience Cloud to advance its content supply chain with the power of generative AI, delivering personalization at scale ....

Luc Dammann , Michael Nilles , Adobe Firefly , Adobe Experience Cloud , Adobe Firefly Custom Models , Adobe Experience Platform , Adobe Real Time Customer Data Platform , Adobe Journey Optimizer , Chief Digital , Information Officer ,