How a pink elephant helped this major bank's rebrand become 'a big success'
The idea that a cute pink elephant could help boost a financial institution’s brand sounds like a pretty tough sell, but that’s exactly what happened for a major UK bank.
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The idea that a cute pink elephant could help boost a financial institution’s brand sounds like a pretty tough sell, but that’s exactly what happened for a major UK bank.
Adobe outlines vision for brands to deliver one-to-one personalization at scale with major innovations across Adobe Experience Cloud and Adobe Creative Cloud that bring together customer data,...
We've had Churchill and meerkats for car insurance and tigers and monkeys for breakfast cereal. Now TSB has launched Tiny The Elephant in a new campai...
In a move that the association says is an acknowledgement of its success as a membership organisation, UK media industry business network, the DPP, has an...
The DPP board has appointed two new non-executive directors, Bubble founder Sadie Groom and Danny Meaney, founder and CEO of UP Ventures Group