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Sweetgreen launched a menu item dubbed the Chipotle Chicken Burrito Bowl. Chipotle Mexican Grill objected to the name alleging the name and the way Sweetgreen advertised the item featured similar ingredients to Chipotle’s burrito bowls, violated its trademark rights.
The Mexican mega-chain alleges that the salad maker, which got its start in DC, violates its trademarks with its new "Chipotle-Chicken Burrito Bowl."
Sweetgreen renamed the menu item from Chipotle Chicken Burrito Bowl to the Chicken + Chipotle Pepper Bowl after Chipotle lawsuit.