In beef-loving Argentina, meat substitutes are gaining ground
Meat is a cultural and economic bastion of Argentina, but a growing number of start-ups are bringing animal-free substitutes onto the market
Source: dialogochino.net
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Meat is a cultural and economic bastion of Argentina, but a growing number of start-ups are bringing animal-free substitutes onto the market
Frizata's co-founders, José Robledo, 50, and Adolfo Rouillon, 49, tell the story of the startup founded in 2018 in the DNVB (digital native vertical brands) model which, in short, means a total verticalization ranging from food processing to its delivery at the consumer's home.