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AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions - AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes - These transformative enablements aim to improve publisher experience and revenue News provided by Share this article Share this article NEW YORK, Feb. 26, 2021 /PRNewswire/ -- AdPushup, a leading ad revenue optimization platform for publishers, has announced the launch o...

Stricter privacy laws will force publishers to do with lesser data about users: AdPushup February 02, 2021 Representative image   -  istock.com/anyaberkut× A top executive of AdPushup, a company involved in ad revenue optimisation has said that the implementation of stricter privacy laws will further force publishers to make do with lesser data about users. Ankit Oberoi, CEO of AdPushup said next year will be crucial for publishers as Google plans to remove cookies in 2022. “This year is going to be the year of transparency and privacy—where the supply path will become more open and cl...