Stricter privacy laws will force publishers to do with lesser data about users: AdPushup February 02, 2021 Representative image - istock.com/anyaberkut× A top executive of AdPushup, a company involved in ad revenue optimisation has said that the implementation of stricter privacy laws will further force publishers to make do with lesser data about users. Ankit Oberoi, CEO of AdPushup said next year will be crucial for publishers as Google plans to remove cookies in 2022. “This year is going to be the year of transparency and privacy—where the supply path will become more open and clear to the whole ecosystem. He said going forward, there will be a supply path optimization, which will ensure that publishers receive a major part of the ad spend.