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ONE Championship Elevates MMA Landscape by Partnering with Under Armour Although the Reebok partnership with the UFC has garnered quite a bit of criticism, it has provided valuable lessons for any clothing sponsor looking to get a bite in the MMA game. Under Armour is looking to learn from Reebok’s mistakes. According to The Straits Times, Under Armour has announced a partnership with ONE Championship. As Asia’s biggest MMA promotion, ONE has risen to prominence in recent years, becoming a major player in the MMA landscape. The company has managed to secure top welterweight Ben Askren to a lucrative deal and were reportedly close to signing Benson Henderson before he signed with Bellator MMA.