Pinkbike Poll: What Discipline is Your Favourite to Watch?
Are you a dabbler or a die-hard fan of mountain bike racing?
Source: pinkbike.com
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Lapierre and VIRTUE Get in the Minds of Riders for European Brand Launch Campaign
Creative 27 Add to collection Celebrating their 75th birthday, Ride Your Next portrays performance as a mindset and Lapierre as its main protagonist Premium bike brand Lapierre, part of Accell Group, and VICE’s creative agency VIRTUE, launch the new tagline and brand philosophy Ride Your Next. A European brand campaign celebrating the brands 75th anniversary whilst demonstrating their commitment to making every rider's performance outstanding. In a category obsessed with cyclists’ physicality or bike's technicality, Lapierre aims to differentiate itself from its competitors through a phi...
Source: lbbonline.com